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Analysis of the J. Peterman Company

Number of pages: 5

ABSTRACT:
This 5 page paper evaluates, with the use of a SWOT analysis, the J. Peterman Company that specializes in catalog sales. The company's problems are discussed in light of the founder's own revelations. Why the company became bankrupt, and the company's future, are each explored. Bibliography lists 1 source.

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File: RT13_SA127JP.rtf

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